Book Launch Promotion Ideas
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Instagram Reels are short, creative videos that allow users to capture, edit, and share engaging content with music and special effects. There are a few different approaches you can use for Instagram Reels. You might use trending audio clips that relate to your book and its message. For example, there may be an audio clip from a TV show that you can use to relay your message. Alternatively, you might share a Reel of you speaking to the camera, sharing your story or message, and touching on the felt needs of your audience. If you don’t want to include yourself in the video, you can use images and videos and include audio of you speaking.
As an author, building a connection with your readers is just as important as writing your book. One of the most effective platforms for doing so is Instagram. With its highly visual nature and engaged user base, Instagram offers an ideal space for you to showcase your book, give readers a glimpse into your life as a writer, and build a community around your work.
To create an interesting profile, you need to keep a balance. So publish brand, entertainment, and educational posts as part of your content strategy. Don’t get carried away with too many call to action statements.
Book Promotion Ideas for Authors
11. Run targeted Facebook and Instagram ads. You should be sending ads to your target readers, not just throwing money around and hoping something sticks. Create some social media ads that are targeted directly to your different reader personas.
25. Use compelling subject lines to increase open rates. Words sell. It’s a fact, or you wouldn’t be an author. Craft the subject line of your emails like you would the hook of a story. You want that email opened STAT!
86. Offer signed bookplates for physical copies. Entice readers to buy physical copies of your book by offering them with signed bookplates. This will make the books more special and cause readers to want to buy a physical edition.
11. Run targeted Facebook and Instagram ads. You should be sending ads to your target readers, not just throwing money around and hoping something sticks. Create some social media ads that are targeted directly to your different reader personas.
25. Use compelling subject lines to increase open rates. Words sell. It’s a fact, or you wouldn’t be an author. Craft the subject line of your emails like you would the hook of a story. You want that email opened STAT!
86. Offer signed bookplates for physical copies. Entice readers to buy physical copies of your book by offering them with signed bookplates. This will make the books more special and cause readers to want to buy a physical edition.
Children’s Book Promotion Ideas
Instagram, Facebook groups, Reddit, Twitter, and blogs are places where parents look for recommendations for most things related to their children. If you search Facebook groups on children’s books, you may come across groups related to the topic of your book as well. For instance, if your book is about fire trucks, you can search for a Facebook group of people who love fire trucks, and many of them will surely have kids.
Keep your illustrator up to date about your launch dates. You’d be surprised how willingly she may want to share it with her own network of professionals, friends, and followers, especially if you officially listed her as the book’s illustrator.
Make sure to publish your post and the image as “public” so it can be freely shared. Have a clear call to action either in the image itself or in the post accompanying it, so people looking at the image know exactly what to do next. And don’t forget to include the Amazon link to your book.
Book Promotion Ideas
Pinterest is one of my very favorite social networks. It is funny because it wasn’t always that way! In fact, the first time I found out about Pinterest, I was very much against “another social media network”, but as with many things, I have completely turned around on my opinion! Pinterest is a significant source…
In this day and age, social media is probably just as important as having a website in terms of book marketing. Luckily, this is something you’ll almost definitely have already — and if not, it’s super easy to set up accounts on Facebook, Twitter, and Instagram. Start by following authors and hashtags that are relevant to your book and creating a general plan for what sort of content you want to share. Check out the post linked above for more tips!
All this networking is bound to lead to some impressive connections. Make the most of them by asking for testimonials from fellow authors and experts to use in your marketing materials. Again, this is extra-important for nonfiction authors, for whom credibility is everything; an endorsement from a well-known figure in your field is a golden ticket to book sales.
Fair warning, this is a lot of work — but it will build a lasting online profile for your book that exists entirely outside your own platforms, which is valuable for both your credibility and exposure.
The first requirement for marketing any product is to have a website showcasing that product and making it available. With so many tools available to build free websites, there is no reason to not have a website for your book. Even if you have your own website as an author, take the time to create a site that is dedicated to your book. Use photos representing your book’s locations, characters and subject matter to make the website an engaging user experience. It doesn’t need to be complex and fancy. Write unique content or use excerpts from your book and then submit the site to search engines like Google to start getting exposure. Be sure to include cross-links between your book website and your other websites to build your search engine ranking.